Originally we wanted FINN to work with a fashion label aswell (still umming and aring). We dont really like the idea of being tied down to the 1 industry, but we relise such a broad name wont have any effect
main target market: this is mainly for the motorcycle apparel clothing, we do sell parts and accessories. so the motorcycle rider is the target.
markets selling in: to keep the value we are an online business selling through ebay, website & local pickups. once the website is running we will be tapping into the "non ebay/internet user" market through magazines/newpapers/clubs. So keep it nice and simple allows plenty of room to move which i like.
audience: we supply to sports, cruiser, scooter, dirt. within each of these bike groups there are possibly 4+ audiences. We try to appeal to all of them (shot gun marketing approach), so the plain/simple approach will appeal to them all.
audience 2: for expanding the finn name could also be used for the fashion leather jackets, so keeping it simple stylish will work for both.