mflinn got their new logo design by running a design contest:
The Motley Fool [Glassdoor's Best Place to Work] New Product Logo! (Fool IQ)
Check out mflinn's Logo design contest…
Helping the World Invest — Better
Accounting & Financial
The Motley Fool (fool.com) is the parent company for which Fool IQ will be a new product offering. While The Motley Fool has always been focused on offering a simplified experience that helps new investors get started, our new product "Fool IQ" will be focused on serving a more savvy and professional audience. The main focus here for a logo should be on the "IQ" portion of the product's name, as the parent brand (The Motley Fool) already has a specific title/font that we will likely use for the "Fool" portion of the name. I've added an attachment with the *.ai files for accessing our parent company's existing logo -- feel free to include that alongside your "IQ" logo as well! Fool IQ Institutional is a web-based application and data feed that professional and institutional investors will use to identify promising new long and short stock ideas that are a good fit for their investment portfolios and to keep up to date with existing holdings. Think of the tool as a more modern and simplified version of Bloomberg terminal with a more narrow focus on idea generation and bottom-up investing research.
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Dark neutrals: Formality, mystery, exclusivity and luxury. Light neutrals: Purity, balance and sophistication.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
mflinn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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