Nested in the heart of the Finger Lakes wine region in NY, we are the place to come and try hard-to-find, super-premium wines (no cheap or mass-produced wines, only the higher end, nicer ones) made by small, multi-award winning, family-owned wineries. Overlooking the lake, at the tasting room guests can taste wines from different wineries in new innovative ways (wines on their own, as well as within educational yet fun flights, and interactive guided tastings), buy wines to take home that are not widely (or at all) available in the market, and enjoy a glass of wine and small gourmet bites on the terrace overlooking the lake.
Target Market: Experience-seeker foodies interested in multi-sensory experiences, in search of unique limited-production of super and ultra-premium products, and in immersing themselves in a new culture and place (the wine region in this case) through wine, food, and the perfect setting/ambiance. The place is going to be aimed at tourists that visit the region. It should appeal mainly to younger, cultured, educated, well-traveled, affluent/high-income generations (Millennial and Y). Although some Gen-X and Baby Boomers that have jumped on the experience-driven lifestyle will also find it attractive.
Food only complements the On-premise side of the experience on the terrace and won't be the main focus. It's the wine that's going to be the hero item. Not just wine as a product, but the message that it's not a single winery, but a group of true, high-skilled, passionate artisans, that are making these special wines. Since the place is about an immersive experience for guests to enjoy the region, communicating the fact that we are located in the beautiful Finger Lakes region (which is considered on of the most beautiful in the world) should be part of the message too.