Modern, Simple, Versatile Logo Design for an Electronic Appliances Brand in Europe

Internet

Auronic is going to be a small electronic appliances brand and will be launched in the following product categories; - Car & motorcycle accessories - Audio & video - Computer & gaming accessories Hobby tools - Pet supplies - Small domestic appliances - Air handling & climate control - Personal care - Wellness & relaxation - Phone accessories - Lighting The brand Auronic is going to be part of MeruBrands (www.merubrands.com), a direct to consumer e-commerce company. MeruBrands is selling private label goods under different brands, in a wide range of different categories. The products of Auronic will be primarily sold via Marketplaces in Europe, and secondly via webshops and deal sites locally. The Auronic assortment consists of 150 products. Brand goals: It is our goal to create a dominant - mid-range priced - small electronic appliances brand of high quality, and available in a wide range of product categories on marketplaces. Target audience: Our target market is ‘persons between 18 - 65+ years old’ who use small electronic appliances on a daily or regular basis. The name ‘Auronic’ is the combination of ‘auro’ and ‘electronics’. Auro means gold in Latin, which refers to high quality. ElectroNICs refers to the goods we are going to launch.

Colors we like: Grey, grey-white, white, silver, anthracite, cyan and (camouflage) green. Important side note: For most products we print the logo on the product in black, grey or white!

Please find attached the full briefing with more information (including visual references of logos we like and don't like). Also notice that is very important that: The logo icon needs to be usable with and also without the brand name (Auronic), therefore we would like to receive three versions: 1. Just the logo as icon without the brand name Auronic 2. The logo (icon) in combination with the brand name (e.g. Auronic placed somewhere around the logo) 3. Only the brand name as a logo (just the font without an icon) Feel free to contact us if you need any further information.

Every design category has flexible pricing for all budgets. Logo design starts at $299.