A ideal customer is a successful professional with an appreciation for modern, streamlined projects and who is willing to pay for lasting, well-made, custom work. He is current without being too edgy and wealthy without being showy. We want to communicate "modern", "high-quality", "strong", "creative". Also, "Hudson" is the name of the owner, not a reference to geography (such as the Hudson River). We are based in the Atlanta, GA area. Check out http://www.hudsoncustomfab.com for examples of our work. Finally, we have used "The Aeroplane Flies High" font in the past. We're not married to it but have liked how unique and eye-catching it is.