We are basically making the Rolls-Royce of teas. We want the logo, and eventually our future website and packaging, to convey this richness and exclusivity of the product.
Our logo should be:
- unique and eye catching
- out of the box - not your typical tea company
- modern touch
- screams luxury
- earthy (but not organic)
- refreshing and healing
- NO cups in the logo
- the logo will be used on tea containers, other packaging, website and social media
- how do we want our customers to feel when they notice or recognize our logo? excited, exclusive, unique, positive lifestyle
- the logo should spark an interest in our customers to try our tea. Our customer should look at the logo and immediately assume luxury, class, sophistication, and exclusivity.
Logo text DNA tea should use a luxury font. Dolce & Gabbana or something similar.
Should have a DNA strand. Sample of a DNA strand is below image.
Colour combination of Royal blue, yellow and gold will look elegant and is worth a shot for logo design.