The design submissions were excellent quality--clearly a notch above other candidates. The designer took into account very well what we had outlined in our brief. In addition, the designer was collaborative, having expeditiously made a number adjustments to the design as we went along based on my requests. We ended up with a logo that is exactly what our business needed.
perfect design and support
How nkalantar started their logo design journey
Who are you known as?
ENT Institute of California
Tell us a bit about who you are and the people you reach
We are a private medical practice specializing in ear, nose, and throat (ENT) and head and neck surgery. We are located in Southern California. Our physicians are specialty trained surgeons who also manage non-surgical ENT conditions. Our patients are adults and children of all ages, all genders, and come from diverse backgrounds culturally, socially, and ethnically.
What industry do you think your business is most related to?
I prefer on a white background. The logo should not be excessively complex in terms of using numerous different colors or very fine details— it needs to be able to be embroidered on the physician’s white coats.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logos of many ENT practices feature a silhouette of a face or head and neck. Some are quite elegant, many are not. I am open to this concept if done in a tasteful modern way, but note that this is not required. I would also be open to incorporating element(s) relating to California, such as the California poppy, grizzly bear, or dark blue and gold color elements. These are only some potential ideas, but I am open to really any creative ideas driven by your design expertise. In general, I would prefer a modern/contemporary look that evokes an authoritative and trustworthy feel rather than too whimsical or too casual. I would like to avoid being too literal, e.g., a logo consisting of ear, a nose, and a throat. Note that incorporating any specific image or idea is not a requirement for this logo. Beautiful abstract logos that are tasteful and memorable would also be considered.