Ideally a really cool lettermark style that convey financial meaning with the imagery and creating a shape/icon/symbol with the letters that indicates we do financial work. Think of how the Addidas logo looks like the side of a shoe, North Face logo like the side of a mountain, Beats by Dre logo like a speaker, etc. We are seeking something "out of the box" and unique please.
If lettermark is not your style/inspiration, please feel free to try your own style or these methods in the 99 designs URL below (and also attached) with winning financial logos : 1. Animal Based 2. Typography Based (to project reliable and transparent) or 3. Literal (use Financial Group and make something that looks like a group of many different professionals who work together to help the client --- see attached NAPFA logo) or 4. Geometry if that is your style and note in 6. Use of non Blue colors can be really awesome!!
We are a small company. Certified Financial Planner model. Do what is best for clients. We project the utmost amount of trust. We work one-on-one and develop close relationships, even friendships with clients.
We are opposite of cold, greedy, old model found at large Wall Street firms. We take a modern approach. We use modern technology.
Clients are either middle age working professional or closer to retirement. We need to project both modern and easy to approach (not old and stiff like Wall Street) for the younger clients, while also reputable and stable for the older clients. Try to thread the needle right in the middle.
We want to project as a semi-lux type brand as we are based on Los Angeles, and will be catering to high net worth clients, business owners, high earning medical and tech business professionals, but fresh fun and approachable to the more relaxed and modern youthful culture.
Looking for it to evoke in viewers a feeling of professional, reputable, intelligent, caring, warm, positive, outgoing and fun.