What is the target market?
BOTH RESIDENTIAL (CLIENTS FROM CHECKATRADE/ MY BUILDER ETC WHO HAVE THEIR PERSONAL HOMES DECORATED) & COMMERICAL CLIENTS (E.G WENTWORTH HOMES -LARGE COMMERCIAL BLOCKS AND LUXURY HOMES)
Who are the main competiors in the space?
THERE ARE MANY ON CHECKATRADE: AC CONTRACTORS / GSD PAINITING & DECORATING/MERRIT DECORATING
What feeling do you want people to have when they experience your brand?
THAT WE HAVE PROVIDED A HIGH QUALITY STANDARD & FINISH AND WE HAVE BEEN PROFESSIONAL AND CONSISTENT WITH OUR SERVICE TROUGHOUT
What words best describe your brand?
PROFESSIONAL, QUALITY, TRUSTWORTHY, FORWARD THINKING
What is the tone of voice of your brand?
STRONG, RELIABLE, BOLD, ELITE
What does your business do that noone else does?
PERSONAL, CONSISTENT CUSTOMER SERVICE THROUGH EXCELLENT COMMUNICATION.
Here is a pinterest board of things the client likes / doesn't like / quite likes: