How La Perro Vida started their logo design journey
Who are you known as?
La Perro Vida
Tell us a bit about who you are and the people you reach
We are an e-commerce fundraising company, selling dog goods and
donating a significant amount of our proceeds to dog rescues around
the world. Some background on my vision: our name literally means The
Dog Life in spanish, and is inspired by Pura Vida, a positive
statement associated with life in Costa Rica. I just returned from
Costa Rica, which happens to be a country filled with many street
along with many dog lovers. I was inspired to create something to
dog rescues after volunteering one afternoon at a Costa Rica dog
rescue, along with my general love of dogs.
Target audience will be people who either have dogs or have an
affinity towards them and want to help rescues around the world. I'd
really like to establish the branding a bit differently than what you
would typically expect in this category. I'd like to be more urban
grit (with some polish still!), and the branding be something you
might expect to see for a cool, laid back downtown bar or independent
coffee or retail shop. The products I am trying to source are of high
quality, made locally or in smaller batches where possible, and are
for people who care just as much about about the quality of things
they purchase for their pet as they do for themselves.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I uploaded a photo I took from our trip. I like the shape of this dog,
and should a dog be incorporated into my logo, I would prefer an
illustration of a dog of a similar shape. Also, I would prefer the
dog to be an outline, perhaps using negative space - no actual
of the dog beyond shape. I figured a dog would likely be incorporated
some and if so, wanted to make sure this was communicated. I would
also be open to a single paw. In the case of any illustrations, I do
not want them to appear cartoonish nor too youthful in nature. I
definitely want any dog to appear strong, happy, and confident.
Attached paw shapes I like.
As for fonts, I prefer sans serifs. I also do enjoy hand drawn