Completed contest

Mobile phone accessories with a soul. Logo and identity needed.

Omena needed a new logo design and created a contest on 99designs.

A winner was selected from 126 designs submitted by 31 freelance designers.

126
entries
31
designers
1
winner

One of the designers who made it happen

Winner - aninn
Great initial idea, additional revisions, modifications, etc. Talented designer.
- t_rout

How Omena started their logo design journey

Company name

Goodhum or goodhum (at goodhum.com)

Overview

We are a startup with a soul. With a good hum.
We need you.

Goodhum is designing and manufacturing green yet modern consumer electronics products for others. We might be selling them later on under the Goodhum brand as well. So, to start with we need to offer B2B-services; creating unique consumer products for large consumer brands (telecom).

Products will be of minimalistic high-class design - rebranded for each client. The products will enable the clients to offer unique services to their customers. At the same time the rebranding element will enable them to build their brand among the end-users.
We would like to market our solutions as enablers of positive, amazing end user experience.

VALUES:

1) MODERN RESPONSIBILITY
- Sustainable: green values, but also ethics and sustainable business
- Modern, fresh, agile
- DIFFERENT, an alternative to old players

2) CLIENT FIRST
- We only exist to help our clients
- Deep understanding of the challenges of the clients - and a genuine concern to help them make better business
- Deep understanding of how the client creates value in it's own business to the end-users
- End-user-centric: people and experience before technology

3) POSITIVE AND CLEVER
- "Can do" -attitude
- We welcome change and are quick to learn
- Casual but VERY professional
- Insightful, thorough experience
- Simple, straightforward
- Trustworthy

Tell us a bit about who you are and the people you reach

Goodhum serves mobile phone operators. We need to appeal to the CEO's, marketing managers, R&D managers and other management of large, international companies - mainly in Europe.
BUT - we need to have a very consumer-oriented style. The target audience among consumers is late teens and young adults. If we must pick a brand as a starting point, it would be Apple with a sustainable/green twist: The products may look a bit like these:
http://farm4.static.flickr.com/3266…e81f_o.jpg
or http://www.apple.com/airportextreme/

WHAT IS OUR GOAL FOR DIFFERENTIATION:
We need to stand out. We need to be remembered. We need to be seen as the company that can HELP the client company achieve their business goals.
Against the big players, we are the small company able to adapt where the big companies can't. Against the other small companies we are the company with proven technology and people.

Requirements

Now we need:
A) LOGO (Vector format preferred)
- use few colors, please
- abstract preferred: no mobile phone or any other recognizable picture
- can be just the text, too. Do not restrict to sans-serif fonts, serif fonts might look modern and fresh?

B) Color scheme (palette): main colors + accent colors
C) BUSINESS CARD idea - Photoshop OK

Later on we shall have to expand this look&feel to:
- WEB LAYOUTS (Worpress templates)
- POWERPOINT TEMPLATES (Very visual, large videos / photos of people using the gear)
- WORD TEMPLATES (1 layout) for documents or letters
So please, keep in mind how your design might expand to all these later on - a unified look is the goal.

STYLES WE WOULD LIKE TO GET:
- More Apple than Microsoft
- Minimalistic over complexity
- White over Black as the main color
- People over technology
- Happy, positive emotions over suits or big corporation style

STUFF WE DO NOT LIKE:
Colorful 3D button style like: http://www.linkedin.com / Or their blue stuff
3D icon-style of Windows XP and similar

STUFF WE LIKE:
- Using a lot of video and photos in all presentation material
- Photos: Large photos or ones with white background embedded into white pages
- Typography (!)
- Magazine layouts

White simplicity:
http://informationarchitects.jp/
http://typedeskref.com/
OR -- Bold photos as backgrounds:
http://carfreaks.net/
(obviously not cars, though...)

OR -- some ideas from the classics:
http://www.smashingmagazine.com/200…ic-design/

Custom package

$374

Paid features

  • Featured listing

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
A$399
Commercial Cleaning...specialising in office cleaning
design by Zhu2hui design by Zhu2hui design by Bluebubble
50
entries
17
designers
$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers

We saved a spot for your logo design contest.

Get started now
$499
Not Trump supporters...
design by aeperi design by aeperi design by elis nawati
16
entries
5
designers
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers
$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design by ZALMA_212 design by ZALMA_212 design by ZALMA_212
65
entries
19
designers