Impactful design. Exactly what we were looking for. Very impressed!
Geek!!! A talented designer, who helps us discover a clean and simple design that we have been overlooked. Fast and very responsive over multiple requests and iterations. Even with the fixes for the handout round, he is very responsible.
How cobyherzog started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a mobile coffee truck in San Diego, CA (No beach themes). Our overall goal is to provide customers with a feeling of comfort and tranquility when drinking our coffee and at the same time really hammering down the fact that it is a higher end coffee than your normal Starbucks or Dunkin'. Also, we like to say that we are a customer service company that just happens to sell coffee (not our slogan). As of right now we just have our food truck, in the future, it will be a roaster and cold brew delivery service. Since it will be a few different sectors we would like the logo to not be "food truck" specific. We are wanting to build a brand very similar to Starbucks that will eventually be franchised. It must look good on the side of the cup. We would like it to be simple and "Instagramable." A small swiss flag thrown in there somewhere would be cool, not a requirement. If you look at the references we uploaded you can tell we appreciate simple designs that include letters or small company icons. It needs to be understood that it is a Coffee company. Whether it be by logo or by the word Coffee. A little about the owners: both prior military (navy), sailors (no nautical things, its played out), college grads, rock/mountain climbers, mountain bikers, backpackers, ... pretty much overall adventurous dudes. We hope to one day sponsor oddball extreme sports, be a fair trade organization, and be able to provide philanthropic support to various events. Company designs we like: Redbull, Starbucks, Tropicana, Swiss Air, Citi, Subway, Krispy Kreme.
What industry do you think your business is most related to?