Completed contest

Mobile Apps Company Needs Rad Logo to Match Rad Name

mobiledistortion needed a new logo design and created a contest on 99designs.

A winner was selected from 223 designs submitted by 61 freelance designers.

223
entries
61
designers
1
winner

How mobiledistortion started their logo design journey

Brand name

Mobile Distortion

Overview

We are Mobile Distortion.

We are app developers focused on the iPhone, Android, and BlackBerry platforms. We're young, modern, urban and use words like "rad" in the titles of design briefs.

***About the name***

Started as homage to Californian rock band - Social Distortion

"Mobile" can mean
1) Mobile phone - cell phone, smart phone
2) Can be moved, can be used on the go
3) Agile, as in we're nimble when reacting to change, not big corporate bureaucracy resistant to change

"Distortion" can mean
1) Change
2) Distorted reality - a different way of looking at the world
2 a) Phones are changing the way we interact with the world and people around us
2 b) Companies are having to rethink how they do business, both internally and externally, as smartphones are dominating the way employees and consumers connect to information

** I want to downplay the negative connotations of "Distortion", such as "this picture is too distorted". Emphasize positive change, change of perspective.

Description of the organization and its target audience

We offer both app development as a service, as well as our own line of products. There are a few types of people I'd like the logo to appeal to:

*** Services Clients ***
1) A company looking to engage our development services. Maybe the buyer works for a big, bureaucratic company. The company this person hires must interact well that, but also be creative enough to make an app that feels natural and intuitive on an iPhone/Android/etc. This person is not be a techie, and almost definitely doesn't have a modern smartphone.

2) A start-up looking to us as a potential development partner. This buyer knows about whats hot right now on the web (Facebook/Twitter/Foursquare/etc) and is looking for somebody to build an app that would look good compared against those. Very knowledgeable about smartphones, has several of them sitting around.

*** Product Clients ***
3) Cutting-edge tech user. The type who gets up at 3am for the new iPhone, or argues online about why Android is number 1. He or she is a voracious consumer of apps, and recognizes Mobile Distortion as a quality brand with interesting, engaging apps.

4) Slow to adopt new tech, but catching up. My mom took 3 years to get on Facebook, and she will get a smartphone someday. This type of person isn't as connected as others; when they buy apps, they look for a strong, reputable brand to help them make their decisions.

Requirements

*** General Thoughts ***

1) Must lend itself to use in websites (big and beautiful), mobile apps/site (legible even when scaled down), and as a social network avatar (Facebook, Twitter, etc)
2) I'm a big fan of a style I'm calling "modernized retro". Most of my examples below are in this style. I think this concept lends itself well to the brand name, because it's as if modern smartphones are dragging old businesses into the 21st century (ex: magazines/newspapers distributing on the iPad).
3) Colors: needs to be able to stand out on any background
4) Font - not picky, when I design something I tend to use fonts without serifs, and either all capitals or all lowercase letters.
5) No tag line

*** Examples ***
***UPDATE (2010-05-06): The examples below don't necessarily have a *logo* I like, but the show/movie/video game itself has a *style* that I like. If you're familiar with those shows/movies/video games, great, otherwise, you might want to look at the file I've attached to this brief, which has specific logo styles I like.

I like the logo and the style used in the game Bioshock. There's a kind of "modernized Art Deco" feel going on throughout -
http://en.wikipedia.org/wiki/BioShock
http://en.wikipedia.org/wiki/Art_Deco

The movie The Incredibles, the video game Team Fortress 2, and the TV shows Archer and The Venture Brothers use a similar "modernized retro" style, which I'm a fan of:
http://images.google.com/images?q=t…ncredibles
http://images.google.com/images?q=t…rtress%202
http://www.adultswim.com/shows/vent…characters
http://www.fxnetworks.com/shows/ori…ls/archer/

Custom package

$374

Paid features

  • Featured listing

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$299
We provide full service, year round, lawn care for residential and commercial clients. We also have a national…
design by re89 design by salah21_w design by luce y turo
33
entries
13
designers
$299
The Big Day NY is a NYC based event planning company. We specialize in weddings, corporate events, product…
design by Rajivdave037 design by Koh-Aming design by Koh-Aming
47
entries
14
designers
$299
Thetis is a Beneteau First 31.7 sailing yacht racing (and cruising) in the Gulf of Finland and Baltic Sea.
design by birunyacinta design by Smiljanski design by daeVArts
88
entries
28
designers
$299
We are an optometry doctors office that focuses on eye health as well as refractive needs to determines whether or…
design by <<Girlie,s>> design by Automatic Crouth design by Automatic Crouth
201
entries
51
designers
$299
New ergonomics company; Target audience is self insured employers and claims managers as well as Department of Labor…
design by andmora design by ria_winata design by ria_winata
146
entries
20
designers
$299
We Sell Italain Ice at Fairs, Farmers Markets, Private Parties. Our target audience is any one looking for a cold…
design by mes design by mes design by mes
69
entries
14
designers

We saved a spot for your logo design contest.

Get started now
$299
The Disco Space Shuttle is a Burning Man Art Car or Mutant Vehicle. Information on Burning Man can be found here:…
design by zsofianagy design by <G> design by <G>
55
entries
21
designers
CA$299
Ivijean
design by Tonino Design design by Tonino Design design by Tonino Design
109
entries
18
designers
$299
We focus on custom cakes. Wedding cakes, childrens birthday cakes, more elegant birthday cakes. We also make cookies,…
design by <<legen...dary>> design by <<legen...dary>> design by <<legen...dary>>
94
entries
20
designers
$299
Weed Lynx helps medical marijuana patients to find marijuana dispensaries, see dispensary menus, find information…
design by 4U Designs design by 4U Designs design by MysticalCreations
115
entries
33
designers
$299
We are a search engine optimization and marketing company, catering to high end businesses.
design by Zazen design by taradata design by NineArt™
69
entries
10
designers
$299
Ports of Auckland is New Zealand’s leading port company, serving the country’s vital international trades through a…
design by amina barzane design by bibbip design by bibbip
78
entries
14
designers