How Lee Connellee started their logo design journey
Design a firm logo for MLC Strategy Group. Logo should be a strong symbol of the firm as it introduces itself to the business community and grows a national presence. The firm is an innovative strategic planning group that marries typical strategic planning with sustainable facilities planning to help companies create shareholder value. We provide strategic business planning, strategic facilities planning, sustainability planning and executive business coaching. We exist "to help organizations visualize and create a bette future".
MLC Strategy Group
What inspires you and how do you envision the design for your business?
We need a logo which will be used for web marketing, business cards, etc. The creative use of fonts to convey primary letters of partnership (MLC) can be used OR a graphic symbol that represents the service, culture and philosophy of firm. We are a collaborative culture that values affiliation, celebrates teamwork, cares about our clients as individuals, leads by process and recruits for both intelligence and trustworthiness. We are an architect and a CPA who came together to meet an important need for businesses and institutions to marry the planning of their people with the planning of the facilities they work in to maximize shareholder value.
- Simple and Elegant
- Earthtones - yellow, brown, rust, green and blue
- Able to stand on its own as an appealing symbol
- Strong but not flambouyant