Let designers make suggestions:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Keep the logo very Minimalistic please! Zen and minimalism is the key.
As for logo, I would like the letters "Perspectiv" to be bold.
The logo should be very versatile - similar to the product. It should be great as black/white/grey, but it should also have the option to be made of product images (collage style).
(The word "Perspectiv" is the Danish spelling of "Perspective". So please keep it without the e in the ending.)
I was also really inspired by "IRIS" movie cover. It is colourful but yet elegant.
Please don't use any tagline.
I love having an "eye" as the icon. The eye is a symbol of new perspective.