10 Million User Health Care app needs a new logo!
justin.ranton needed a new logo design and created a contest on 99designs.
A winner was selected from 164 designs submitted by 59 freelance designers.
Some of the designers who made it happen
How justin.ranton started their logo design journey
Who are you known as?
FollowMyHealth
Tell us a bit about who you are and the people you reach
FollowMyHealth is a patient portal that allows users to aggregate their medical information from multiple providers into one account. The patient owns their own data and they can access their health records; add to, change, modify, request feedback, add medications, track health activities, and explore a healthy lifestyle.
Our brand should represent a healthy health care feel. Should be trustworthy, feel secure, relate to millennials, be clean, transparent, and easy to understand. It should feel welcoming and comforting.
Our target audience is Chief Health Officer Mom or CHOmom. She is a 30's something, mom with multiple children. She's busy, has a mean household income of $150,000. She manages the house, the kids & their health care. She's tech savvy, and always on the go.
Next up is our millennial. Can be a teen - 30's who is healthy, and either highly active (athlete) or just health concious. Highly tech savvy, mobile only. Always on the go. Trendsetters and fad followers.
We also have 55+ chronic patients. This group is our highest usage base today and one of the most important user groups. This patient is older, less tech savvy and highly concerned with security. Looking for trust, and easy to use.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
$200 million dollar company under a multi-billion software company. Needs to have a professional look with a healthy health care feel.
We are really looking for a mark. Something different from the usual Healthcare. So stay away from the cardiogram (pulse) the Serpants, the hospital cross.
Focus on the following of a health record, the healthy lifestyle, that it's always with you, always available. We have been experimenting with hearts, speech bubbles (communication).
Our corporate font is Avenir Next / Avenir Rounded.
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