Can I get BOTH OPTIONS submitted for the finals:
1. CIRCLE logo (that very subtlety looks like a SUN) gentle watercolor brush strokes, circling OUT for the image then Wake Up, Live, Believe, Empower.
2. And one with just words, WAKE UP in bigger font with Live, Believe, Empower and some kind of "non-circled" design incorporated (like Lorna Jane in the brief, but not that one tho) Something different, Simple. Something just for ME.
Please take a look at the design guide for the right colors, typography and particularly the STYLE we are looking for, as we have put a lot of thought into style and feel. We market to WOMEN. A lot of the designs have started out to be too masculine right off the bat and we want that feminine element to our "active lifeystle" promotion that makes it pretty.
(but not soft and frilly :)
We sell essential oils and wellness products, also which typically has been very "healer" oriented and we are breaking the mold on the branding of our market, so it has to have that feminine design edge to it.
We promote a WAY of LIFE -- vibrant, active, alive, than it is about a product, even though we sell about a million dollars a month in essential oils and other essential oil infused products.
TARGET AUDIENCE: healthy, active women, (and men) and productive moms ages 25-45.