Express Claims is a billing service specifically for midwives and birthing centers.
We get to be an advocate for women in helping them realize that they can achieve the birth experience they prefer. We help them discover what their insurance companys' are responsible or required to cover, but are reluctant to do so.
Our main target audience is:
Midwives, birthing centers, Doulas
Our sub target audience is:
Mothers curious about out of hospital births, expectant mothers curious about out of hospital births, women curious about GYN care benefits.
The idea behind the company name:
Express Claims: Express= the quick manner in which the Claims are submitted and handled(Mainly done electronically).
We are looking for a design that marries the idea of quick electronic billing with the midwifery field. We want the company name, Express Claims, to be in the logo.
The midwifery field involves providing their clients with the choice of an out of hospital birth either in a birthing center or their own home, for a more natural childbirth experience.
***We are not looking for the typical medical image because midwifery is an alternative to the invasive feel of hospitals.
Themes for this logo are:
quick claim submission, nurturing, feminine, the miracle of birth, motherly loving, natural, mother nature.
We want to see designs that show the billing service aspect of our business. Remember we are a medical billing service for midwives