How Michael Horne started their logo design journey
We are preparing to launch HDL Guru as the global online training source for microchip design programming languages. Sound nerdy? It is, and so is our customer base (we can say that because we're nerds, too). We will cater to electronic microchip designers who want to learn HDLs (Hardware Description Languages) like Verilog, VHDL, and SystemVerilog.
Here's a little known fact outside of our industry: Chip designers actually create their hardware designs (like microprocessors, memories, and other microchips) by writing a description of the design in a programming language. These programming languages are then compiled down to real hardware and manufactured. Kinda cool, huh?
We want to make learning HDLs quick, easy, and affordable. We will launch a full web-based learning environment for chip designers.
Here are some example of microchip layouts as food for thought:
Tell us a bit about who you are and the people you reach
The audience for our online training service is hardware and software development engineers. There are millions of them across the globe, many in North America and Europe, but a rapidly growing number in India, China and other emerging markets.
About 75% of our target customers are male, 25% are female.
Our target audience tends to be somewhat conservative, but they also like edgy things since their whole purpose is to create new and innovative chip designs and electronic products.
The logo should incorporate the name of the company "HDL Guru" (no quotes). We would like several logo treatments under a common theme that can be used across a website, powerpoint slide, and PDF collateral.
We would also like you to suggest a color scheme to go with this.
We want to convey our company as THE source for knowledge and learning hardware description languages (programming languages like Verilog, VHDL and SystemVerilog).
We are quite open to your innovative thoughts!
Some novel logos from other companies with an education/guru theme. Use them for ideas, or ignore them completely: