Like most logos, I want it strong visually.
SIMPLE represents affordability (no frills). CLEAN LINES show quality. Having simple but clean lines, I hope it leaves a sense of “affordable but quality” to whoever sees it. An example is Uniqlo brand (not referring to Uniqlo logo).
Logo gives a sense that it’s electrical. It may be ‘abstract’ or ‘direct and obvious’ so long as it’s appealing.
It fits the construction industry, the electrical category, or the carried items (see attached 'PHOTOS OF POSSIBLE SKUs.doc').
<p style="font-style: normal; line-height: 19.600000381469727px; font-family: sans-serif;">My message, your style - I want to see your strong style in achieving the sense that I want. STRONG, SIMPLE BUT CLEAN LINES, AFFORDABLE BUT QUALITY, FITS THE BRAND.
Additional Suggestions: No scripts. No tiny letters. Majority of visual space is occupied by brand name ‘Setsu”.
VALUES TO COMMUNICATE:
>maintained middle means no preference. Any would be fine. Design accordingly to your style.
WHERE WILL LOGO BE USED?
>packaging, catalogue/brochure, advertising materials (tarpaulins, flyers, billboards).