This is a joint venture business between a medical/radiology group and a hospital. The hospital belongs to Hartford Healthcare, so it would be nice if the AMI logo incorporated the color scheme or had a similar theme as the Hartford Healthcare logo.
Target audience is anyone using medical imaging services such as MRI, CT, ultrasound, x ray, PET/CT, or mammography. The general population we serve trends a little older. This practice is based in Torrington, CT, a working class manufacturing town in central Connecticut. There are wealthier enclaves in the area including Litchfield, CT, where people often have summer homes but live in New York City area.
Our mission is to provide the highest quality medical imaging services to the people of Northwest Connecticut. The practice has existed since the 1960s and we have had this joint venture for about 15 years.
(btw we do not like the current logo on the website).