C'est toujours un plaisir de travailler avec Jo R.
How ed h2 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The product provides US based consumers with access to negotiated prices for medical services. The service provides pricing for all out-patient medical needs, plus vision, dental, mental/behavioral health, imaging, physical therapy, chiro and many others.
The target audience is any consumer in the United States that does not have insurance, or has insurance but will never hit their deductible (and so are still very price conscious).
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We'd like to play with the same palette here, but come up with some new geometric shapes. We had run a contest earlier and selected a winner, but our unfortunately that logo is too close to a competitor's logo. So we're trying out other shapes that incorporate the same colors but don't have such a clear white cross.
We want to keep the text very similar and lowercase.