Locally Relevant Media
We're in the process of starting up a new business venture designed to provide affiliates and franchises of nationally recognized or emerging brands with a significant local presence online. Although most major corporations can be found easily through search engines with their millions $ in ad spends, too often franchises and affiliates are left to fend for themselves with little time or know-how. This is where we step in and apply our knowledge and experience of the Local Search space combined with an understanding of how to maneuver within large corporations to execute a plan designed to achieve strong results.
At this time we are a two man operation and have one large client within the insurance industry. We want our business image to come across as fun, energetic and creative while always focused on results. As the name of our company suggests we want to be relevant and it is my hope that our logo will reflect something that makes sense to our audience.
Any company or SMB with a need to have a local presence online is our target. i.e. Major insurance carrier with agents located throughout North America or an upscale restaurant chain with locations in several metropolitan areas. We will work directly with franchise owners or local operators as well as marketing representatives from major corporations. Typically those looking for our services realize that they have a need to improve their representation online at a local level but they do not have the knowledge, time or resources to make it happen.
My initial thought was to have a logo which signified a local crossroads such as the corner of Main St. and Church St., much like Hollywood & Vine. We want something that signifies that we are both; Local and Relevant to their business needs. Preferred color scheme would include; PMS 289 C, PMS 8001 C, medium gray and white but not absolutely necessary. I leave creative license to the designer. Beyond the initial concept, which I have explained, I would be honored to consider any submission, no matter how creative or off the wall.
Thank you all for your time, thought and energy!