The company vision is to build a UK based, boutique, full service, yoga business that is globally franchisable. Segments for targeted yoga classes are:
4 General classes
7 Private Lessons
The main business goals are the promotion of health, happiness and healing: This is epitomised with the inclusion of charity work and donations throughout all business activities.
The Brand personality of the business would exude the following traits:
The promotion of the business will be both real world and virtual, therefore there is a need for a strong headline Logo, backed up with a small range of icons targeting the 7 segments listed at the start of this section.
The business will develop its on line retail element, therefore global sales and distribution will be necessary. As such the logo must be language neutral.