Demographics: young professionals, highly educated, environmentally & health conscious--similar to the younger demographics of Whole Food's shoppers. Probably 60-70% women purchasers aged 15-35. Upper-middle class to upper class.
The concept-value of the firm is to offer our clients health and beauty for them and our planet. Essentially, any logo should convey/ be in line with beauty, health, and renewal.
Here are some attributes of Mati:
Characteristics of Packaging (glass bottle, metal cap, recycled packaging, eco-glue)
• Environmentally Clean
• Simply natural
Characteristics of Liquid/Drink
Characteristics of Mati—the company
• healthy body, healthy earth
• simplistic & home-style beauty
• mountains, growth, renewal
• responsibility & desire for health around us
Thank you for your time!