Snapshot. massiveImpact’s mission is providingadvertisers with customer leads through targeted mobile advertising. We havedeveloped a new approach to result-based mobile customer acquisition, optimallytargeting the right customer at the right time with the rightAd and product. Advertisers use our result based Customers-On-Demand® programto promote and sell their products and services over the mobile network.
Approach to market. Following thelaunch of the first true pay-per-result mobile advertising platform in Asia, we have a database of 400 Million subscribers reach inour TargetAd® database in at the end of 2008. Operating in some of the fastest growing markets inthe world, we are focused largely on the booming Asian marketplace withcommercial services in China, Taiwan, Thailand and Hong Kong.
"MassiveImpact Mobile Marketing campaign increased level ofinquiries by 100% compare to any other campaigns the company is currentlyrunning"
Linda Chan, MarketingDirector, ORBIS
“With massiveImpact we needed to increase call center capacity by addingseats to accommodate for a 500% increase in sales volumes”
Claire Chou, MarketingDirector, Wall Street Institute
“TargetAd® has reduced our cost of acquiring a customer by 90%”
Cecilia Cheng, COO,Interchan
Technology. Our focus ison developing and operating TargetAd®the "Discovery Engine," defined as something that "matches theright ad with the right customer at the right time”. While traditional targetingengines heavily rely on human inputs, TargetAd® automatically uses numerousfactors including its patented Quantum View™ algorithm to examine all dataavailable both historical and contextual to determine which decision parametersare most important. It then conducts matching analysis to determine which usersare relevant to the specific Ad being promoted. TargetAd® has proven performance overany existing mobile targeting product or methodology by factors of 200%-400%.
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