To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The target customer is a male in a professional male between his 30s - 50s. He has a well paying job, a house and a family. He loves the outdoors & enjoys outdoor activities. These products are high quality wood products and men love the products because of their craftsmanship and natural elements. The logo needs to be bold and natural. Go for straightforward rather than whimsical. Bolder & thicker fonts are better. Need a symbol. Probably a wood texture of the inner part of a log.