I have spent the last 17 years in the sales, marketing and advertising business and I have been approached by several clients to represent them in their advertising needs. However, I believe that there is more to helping a company with their advertising message. It's about understanding their core brand value to the market, how you attract that customer in today marketplace and how you capture future buyers. That is why I am approaching this company as a consulting firm vs. an advertising agency.
Tell us a bit about who you are and the people you reach
Business owners, marketing directors and brand managers.
This project is about building a logo that stands out and tells the marketplace what we do. Hence the name: Expand Your Brand, Consulting.
I want to the log to be modern and connected to the new world of advertising and marketing. Expand Your Brand Consulting will be working with client's to solve any problems/challenges they face from brand messaging, internet advertising, web consulting, database development, social media solutions... etc. In addition, to helping companies expand their brands, I have years of experience and training around developing an individual's brand and will provide life coaching for some executives that want it.
I have no bias to a specific color, I will leave this to the creativity of the designer
I want the logo to be simple, easy to read and is on the cutting edge of today's style.