A cannabis brand!
In our mind this brand represents a huge cultural shift, a movement, a social revolution slowly gaining support across the country as marijuana begins the process of legalization. For us, the tagline "A Movement Grows" perfectly encompasses the growth of this little plant but how monumental of a change we are living through! The name is inspired through the word posy, meaning a flower. A posy is an older word, some may not realize at first, but the second you remind them of a "pocket full of posys" they remember! For us, we really loved the dichotomy of the Strength of the movement with the delicate visual of a flower. . . hence the name Bold Posy. So much for you to play with, I hope you feel inspired!
We are targeting 30-33 year old men
We like SMART designs - something that cleverly portrays the movement, or this powerful flower that represents so much more than getting high.
We will NOT be using anything that feels like a marijuana brand. No marijuana leafs, no clean crosses etc.
A couple thought starters:
We have a vision of some kind of icon that include the B and P in a very subliminal way. The icon would ideally represent some kind of bold posy!
We want a logo that SPEAKS our movement without us having to say anything! If this works out, we need help on packaging design and website, so 1-1 projects will follow!