We are a food manufacturing company who deal in a variety of different margarine products. Our products go under the brand name of Belle. We are quite new players in this market and want to make an impressive entry into the market based on our logos and pack designs being new and hip.
As a brand extension we have developed a new Cholesterol reducing margarine product which is made from plant sterols which we add to our margarine which then assist in reducing cholesterol.
Tell us a bit about who you are and the people you reach
The target audience are people who suffer from Cholesterol, as well as health conscious people. Target market age is over 35s both males and females.
We require a logo that looks modern and yet professional looking. The logo should look at highlights the words " Les" in Lescol to show our product reduces cholesterol. Quite like the logo for a medicine brand called Cholesstrinol. We still have not finalised the spelling of the name so please do a logo as Lescol and on as Lesschol. Since the product is used to reduce cholesterol probably something should be included which shows a reducing theme (like an arrow downwards), also plant are being used to make it and so perhaps some leaf design, and also it is good for your heart so a heart. These are only ideas and we welcome creativity, so nothing is fixed these are only some ideas from us we want yours which are more important to us. Also since this product is a brand extension of our Belle range of margarines, we will also be using the belle logo but in smaller size on the pack and close to the Lescol logo (maybe positioned to the top left hand side of the logo will be the "Belle" Logo).