Our online sports wagering tools are aimed at individuals who range from novice to advanced sports bettors at the "amateur level". By this
characterization, the users are high-functioning in their understanding of wagering fundamentals, the underlying mathematics, and of course are hardcore sports fans. The “amateur” reference alludes to the fact that they do not wager on sports as their sole source of income.
After doing research and multiple surveys, we've found that online sports bettors are 68% male. The same study showed the average age of these bettors to be in their “mid 30s”. 61% of bettors hold at least a college degree. 41% of U.S. bettors earn more than $75,000 per year.
We are looking to tap into this target audience specifically, and position ourselves as a sophisticated, yet approachable service. We want to be seen as being at the forefront of online sports wagering content, social media, crowd sourcing, and analytics technologies.
The application will provide users with upcoming sports event information (win loss records, rosters, injuries), real time sports news, an aggregation of sports event odds across 50-100 sports books (online "bookies"), the ability to track betting behavior, the ability to run reports and analysis both on the user's behavior and past sports team performance. It will be the first time all these features come together in one app.