This should be a classic, masculine design as it will be catering to a male, millennial demographic.
Elegant, but not too understated; Bold without being overwhelming.
More GQ than Barstool. Ages 25-40.
Better to be simple and direct than overly detailed. I picked a number of designs that have cursive, but if you have an original design then, by all means, run with it.
I'd like to make sure the "guyd" part doesn't look awkward in the logo. The pun is obviously important, so I'd hope you can think of a way to highlight this aspect without compromising the cohesiveness of the design.
An ideal logo would inspire an unofficial alternative brand/logo, whether that be an abbreviated version of the logo itself (refer to fc/bc logo above), or a distinct part of the logo that could be used on it's own (the clover in Irish).