Completed contest

making old company new again!

kyle swan needed a new logo design and created a contest on 99designs.

A winner was selected from 140 designs submitted by 42 freelance designers.

140
entries
42
designers
1
winner

How kyle swan started their logo design journey

Company name

Functional Esthetics

Overview

We are a dental laboratory. We've been in business for over thirty years, and have used the current logo for at least twenty if not more. The logo was based on one of Escher's designs if I remember correctly. It is tired and dated.

We make dental restorations for dentists. They are all hand made and unique to each patient. We work with committed passionate dentists. We work hard at providing dentists with restorations that they can be proud to deliver to their patients. To make that happen we truly blend art and science. We pride ourselves on doing the tough cases, from complex restorative to the purely cosmetic . We make them function properly and look realistic and pleasing to the patient. Our name says it all: Functional Esthetics. (To learn more please visit our outdated website: functionalesthetics.com) Our current logo incorporates the words: artistry, integrity and service.

Tell us a bit about who you are and the people you reach

This is primarily for existing markets. Our target audience is made up of dentists. Our name is widely known in the industry. They pay more for our products than they do most other places. They are usually in a more established practice, although we want something that will be attractive to younger dentists as well.

Requirements

Blue black and gray are our current colors, but you are welcomed to try others. People know us by our name so it needs be there.

I don't want an outline of a tooth. Nothing wispy. It needs to feel solid, dependable, yet bold. It might even be made into an exterior sign. Working off of the "F" and the "E" might be good. It's tough because our name is so long.

Looking for a true logo. Brand identification. want creative, not stodgy. Knock yourselves out. Thanks.

Custom package

$204

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