Our goal is to have a uniquely identifiable mark that can express our brand. It would be great to see some concepts around a seedling (growing plant), health/patients (please do not mistake for a hospital feeling), or something that incorporates a cannabis leaf (without being very blatant and "stoner"ish).
Logo should convey:
Trust, Health and Community vibe
- use negative space
- trustworthy resource similar to webmd, but for the canna-industry
- keep it simple and pro
- something that shows a cross between cannabis and science
DO NOT INCLUDE IN THE LOGO (as main focal point)
- Hearts/Body Parts
- Pills/Beekers/Test Tubes
Avoid any concepts that would require a second look to understand, it should be immediately obvious. Make sure you have "lines", we do not want it to look like a big "blob" when printed on clothing. Try to incorporate the colors defined in the brief. We would like to keep the design more horizontal, than vertical. Want to avoid any "big" looking designs. Stay away from very edgy/tech looking designs and on the other side, please do not use any serif based fonts, it makes the design too formal. Too support for use on a website, we'd like the logo to look clear and understandable when at about a 100px height.
Based on the design we've liked so far, here is some direction on a concept. Think of something that has "shape' (round, square, etc) with whitespace. Something bold that has presence (can optionally have MJ but wouldn't say its required). but that shape as a whole has to be unique, not just text on shape, etc.