I've been building a brand called "Gringo Español" for the last 2.5 years.
I teach Spanish in a fun way. I don't take myself seriously at all.
I'm now changing the brand name to "The Spanish Dude".
I'm going to keep the colors and look/feel of the old brand, you can see my current website here:
The site is staying exactly the same, I'm just switching the domain and logo.
I'm open to logo designs and colors, but it needs to be able to go on the red I currently have on my website.
I like flat.
I like bold, rich colors. Primary colors I guess.
I like thick letters. No thin fonts.
I like franchise-looking logos. Elegant is not my goal =)
I don't want any Mexican hats or Spanish bulls or anything like that. Nothing Spanish related actually.
If my logo was just words, but it was rich and bold and nice, I would be very happy with that.
But I am open to icons and graphics.
I have a couple things to work with.
I like the "¡" symbol. The upside down exclamation mark in Spanish is what I currently use as my favicon. I like it.
I also have a caricature of me that I like, which you can see here: http://gringoespanol.com/tidbits/llevar/ (it's also attached it).