We are looking for you to create the next great logo! A logo that conveys great strength, endurance and reliability. When a viewer looks at your logo they will say to themselves. This company can withstand any storm! I want people to look at the logo and say…”I know those guys, they’ve been around for a long time!”
The core brand is "Allied State", but there will be subbrands. Allied State Financial, Allied State Insurance, Allied State Automotive.
This is the story I would like you to imagine in your minds eye of when creating our Logo.
For eight years dust blew on the southern plains. It came in a yellowish-brown haze from the South and in rolling walls of black from the North. First came the great depression and then came the Dust Bowl of the 1930s. Farmers from Kansas, out of desperation, started to band together. Educating each in things like crop rotation, irrigation and adding nutrients to the soil. They would pool their resources together and formed a stronger union. All of the farmers supported the financial alliance (originally known as the “Allied Farmers of Kansas), and if hardship should hit one of the farmers, the alliance would offer relief.
As more and more farmers started hearing the benefits of the alliance, more joined making the alliance even stronger. Soon Farmers from the states of Texas, Nebraska and Oklahoma were joining the alliance. No longer would a flood or tornado or anything else mother nature could dish out result in losing one’s life savings.
The Alliance’s Millions turned into hundreds of millions and eventually billions of dollars. The alliance was now protecting home owners, cars, people’s health and retirement savings. Allied State is Rock Solid. It’s been around for nearly 100 years and will be around for another 100.
We need you to create a logo that embodies this story. A logo that lets people know they are safe and that Allied is there to protect them in all their endeavors. Allied State products are not just for farmers, they are for all Americans!
This logo should rival the great logos of the last 50 years! Be inspired! Show us what you are capable of!