To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
"High Test" is a dual play on words, encompassing both High-Octane fuel (i.e. Race Gas) and the High-Testosterone stereotype inherent in macho culture. I'd like the logo to be semi-serious to those themes, but showing that we're also sort of poking fun at ourselves, aware of the "macho" image. If there is potential to work in thematic elements of an archetypal warrior (Spartan, samurai, Viking, muscled male.. etc) that would be excellent. As it's a unisex endeavour with a male and female partnership, and many clients are female, having a powerful feminine element is important - a Valkyrie or shieldmaiden type aspect, minus emphasis on weaponry.