It's a blog for inspiration, motivational speaking, and writing. It's a lifestyle about building yourself up no matter where you are starting from in the current time. The target audience is primarily 16-32 females. It draws from personal experiences and open communication. It's building a community for people to share.
The reason I selected purples is because of the meaning. I do lean towards lighter shades though like lavender and lilac.
Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.