Clean, simple and modern design; exactly what we were looking for!
Ari was quick to make changes when we make comments and suggestions, and was a pleasure to work with.
Creative, intelligent solution. A great experience!
Unbelievably talented. Super fast and very patient. George went above and beyond to make sure vision was met. I can not thank him enough, such a game changer!
- Sohel M Rana
Creative, responsive and easy to work with. Highly recommend Rana for your project.
How tom nWf started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are ‘The Oxford Health Company’ based in Bicester, Oxfordshire. We currently specialize in providing affordable nutritional supplements under the company name “Oxford Vitality”. We have successfully generated a competitively priced brand tailored to the masses, I.e for all ages, ailments and budgets. However, our current goal is to launch a new, luxurious and upmarket brand, tailored towards a higher price bracket, and smaller demographic.
The new brand will be called “Opulence”. The Ancient Greek Civilization were the pioneering Fathers of modern medicine, and the inspiration behind this brand. We want to create a luxury health brand that targets modern day health issues, yet evoke the elaborate and ornate nature of the past.
Under the brand name “Opulence” will be two gender specific ranges. For males, “Apollo”. For Females “Aphrodite”.
Our target market is both men and women of 20-40 years. It will be an upmarket brand costing the customer approximately £90 a bottle. We believe this age range will have the means and budget for this to be of interest. We hope for it to appeal to like-minded people that are focused on matching their interior health to that of their exterior appearance.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We request that there be a shared logo for the brand Opulence, that will be placed on the different packaging for both the Apollo and Aphrodite ranges. The logo must look good in both the male and female colours (we would like to see demonstration of this) The colours associated with the Apollo range are Black, charcoal, silver and grey. The Aphrodite range will be white, rose gold, gold and pearlescent.
As previously mentioned, the creative inspiration is the historical era of Ancient Greece. We particularly wanted to focus on the Greek alphabet and symbols as a design feature.
In this period of history, the women styled themselves on Goddesses, and the men on Gods. This meant the women wore copious amounts of finery such as jewelery. Whereas men styled themselves on fierce warriors, adorning themselves in tough leather, and metals.
We ideally want something that would look good on a dressing table, much like a perfume or aftershave bottle. Stylistically we would like the logo to reflect its name. For the female range it must be ornate, lavish and sophisticated. For the male range it must be tough, masculine and evoke ideas of a hero or god-like deity.
We have thoroughly researched Greek symbols and have narrowed down a few symbols we would like to see included in the logo. These range from Ancient Greek Symbols, to the alphabet and Astrology, not all have to be used. We want our logo to look opulent, yet simple. We require the logo to look appealing in both the male and female range of colours.