Svanz provided a simple but catchy design that convinced us and our employees most out of a sample of over 175 entries. Communication was always smooth and our feedback and suggestions were implemented instantly. We're impressed with this attitude and will continue to work with svanz for our brand guide.
How maxJW started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
This logo is for Lumin PDF - an online PDF file editor. The product is targeted at individuals and businesses that want to edit PDF files as part of there work/job. Lumin PDF is and office software product and the logo should reflect this by conveying a professional style. Lumin PDF generates a large number of leads from mobile app stores - we need a simple logo that captures attention, but also promotes a feeling of trustworthiness and reliability.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Combination of a meaningful symbol and stylized test is useful. The symbol could be used by itself on app icons etc
Simple, professional. The geometry is slightly too complex to be memorable
Simple single color logo, that is memorable and meaningful
This logo will replace the lightening bolt logo used on http://www.luminpdf.com. We have attached a number of pictures where the old logo is being used. The new logo should fit well into these scenarios.
As this logo is used in app stores etc, we need a small version that fits into a square bounding box (for icons etc). A large logo with the name "Lumin" is also required for branding where there is more space.
We would like to convey:
trust, strength, freshness, reliability, intelligence