I am a professional improvisational comedian with a Masters degree in Communication. I make a living facilitating corporate training in the areas of leadership, innovation, presentation skills, team building, and conflict management. I also run a company that uses improv games to teach these concepts: http://www.inthemoment.com
My goal for this new company (improv4training) is to target corporate trainers, to teach them how to use on-your-feet improv games to bring their corporate training to life (as we have done at In The Moment).
The target audience are corporate trainers and instructional designers. They typically work for large businesses and are responsible for the professional development of the company's employees.
Specifically, I am targeting trainers who teach "soft skills" (communication, innovation, management, customer service, sales, etc) versus "hard skills" (technical training).
This group is always trying to find new ways to illustrate concepts they are teaching... ways to "break up" the lecture and provide relevant excitement to their classes.
I would say that 70% are women, though the percentage of men is growing in this area.
(feel free to stack the words vertically to decrease the width of the logo)
Our goal is to inject fun, activity, and involvement through improv games into a professional training environment. So, I would like the logo design to balance fun with professionalism.
Overall, I'm looking for something less sharp, more rounded. This looks too high-tech for my goal of infusing classroom training with human interaction, games, and creativity.
The logo should be less high-tech and more about communicating a feeling of joy, happiness, excitement, quirkiness. We are promoting using face-to-face games in the classroom.
Less pointy, more rounded.
AVOID: Looking too high tech or (on the other end of the spectrum) wacky. The question on trainers' minds will be, "Sure, it looks fun, but is it relevant to my training? Is it appropriate in a corporate environment? Will I be embarrassed?"
Also avoid the comedy/tragedy masks from theater. I don't mind theater references, but no "classical" iconography. No pink.
BUT BE CREATIVE:
I would like a fresh, organic, quirky look that could live in a professional environment. We represent excitement, activity, thinking fast on your feet, being involved, being competitive, and playing games.
USE OF LOGO:
This will go on business cards and the homepage of the website.
Look at this for words, not the blog template I picked. I didn't love any of the templates I saw.... http://improv4training.tumblr.com/
Our In The Moment site does a good job capturing the "fun in a professional environment" feel (though the look/feel is outdated): http://www.inthemoment.com
Attached are logos I love.