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The logo should display "Love A Hero" in a very catchy and attractive way. Also, since the event will be held at each Improv Comedy Club throughout the USA, the "Love A Hero" font should be accompanied with a design specific to each area. For example: The Improv in Hollywood, CA will be presenting "Love A Hero - Los Angeles." As a result, the "Love A Hero" font should be consistant and recognizable, whereas the accompanying pictoral of the location should be particular to that city (i.e. maybe the Hollywood sign would be added to the logo for the Los Angeles event.) Additionally, since the event is focused on women bidding on dates with a Fireman, there should also be some sort of element of firefighters within the logo.