What we DO is conduct purse parties with the super-cool Miche Bag, a designer label in its own right but with a special trick. Go to http://www.michebag.com/how-it-works and read up on it.
Our team identity is super-important to us. We have regular team meetings, and wear T-Shirts and so on when we attend the company annual conference.
We also conduct training sessions both live and recorded. Our new logo will be a core element in those, too!
We emphasize enthusiasm, positivity, and good news in all our activities, so the logo should reflect those values!
Our logo and its color palette ought to harmonize with Miche Bag's corporate logo and color palette -- not necessarily be exactly the same, but complementary or at least not clashing.
Our sales reps are ladies who are generally from 25-45 years old, and who are entrepreneurial in nature -- and who love handbags of course!
Also, our target market are ladies from 25-45 who are into handbags and other forms of personal fashion.