lots of models online hobby shop

Art & Design

We are an online hobby store. Majority of our products are scale model kits, accessories and related tools, paints, references. Models are toys, for grownups. Main difference from kids' toys is that the focus is on construction and painting, not "playing" with it, and once built, they are more like displays than playable toys. Our customers are mostly male, 30+, financially stable. They are more often than not mechanically inclined, but generally with good tastes in arts. In a sense, Leonardo Da Vinci was one of the more prominent modeler figures in history, although he was more often viewed as an artist by non-modelers. “scale” separates models from arts. In this sense, models are usually accurate representation of the subject. Arts (sculpture and such) on other hand emphasis on the overall expression instead of accuracy. There are different disciplines in modeling, ranging from military subjects to civilian. Military subjects breaks down into land, sea and air, civilians includes ships, cars and locomotives. There are other disciplines in each category but they are minorities. Another big field of modeling is figures. Historical, scifi, monsters, in different scales and sizes. Lastly, it’s important to note that modelers are hoarders. They are well funded but always looking for good deals and discounts. Hoarding means there’s never enough money to go around, it’s either finding good deals or make selections, hoarders generally prefer the former. We have 2 webstores. www.lots-of-models.com this is the one for current logo design. www.am-works.com this is our own brand of products. Our own products are more focused into several disciplines. Lots of models on other hand is a general store. We currently carry over 20 ,000 SKU and this number is growing. Note: we're doing logo for lots of models, it's a retail business, not production. The logo needs to accomplish the following: 1. when ppl see the logo they need to know it's a model shop, not another kind of hobby store (comic book store or trading card / board game store, etc) 2. the logo need to present us as a reliable and credible source of products, sophisticated, a legit and sizable operation. There are a lot of small businesses in this field ran from people's garages, we want to make it clear that we're not one of those. 3. modelers (our target audiences) are both mechanically inclined and have refined tastes in arts. The logo needs to be identifiable in this sense. P.S do not use element of our current logo. We will also reject anything that remotely resembles it. The reason we are using crowd design is because we could not come up with a satisfying logo.

I'd like to explore the following colors: Let designers make suggestions:

None of the industry choices above suits us. We are not too fond of letterhead type of logos. We like it to be graphical, but the graphics need to be relevant to our business and makes sense. The logo shouldn't be too old or retro looking, but it also shouldn't be too avangart. Our business is not new. We have long standing credibility and standard in our industry. We want the logo to show that we're a sophisticated business. The logo needs to accomplish the following: 1. when ppl see the logo they need to know it's a model shop, not another kind of hobby store (comic book store or trading card / board game store, etc) 2. the logo need to present us as a reliable and credible source of products, sophisticated, a legit and sizable operation. There are a lot of small businesses in this field ran from people's garages, we want to make it clear that we're not one of those. 3. modelers (our target audiences) are both mechanically inclined and have refined tastes in arts. The logo needs to be identifiable in this sense. We service all types of modelers. Our inventory includes virtually every type of product related to this industry. Therefore we do not want the logo to be limited to one specific discipline, whether figure or military or locomotive... The logo needs to be associated with the industry as a whole, so regardless which type of modeler they were, when customers see the logo they shouldn't feel excluded or that the store was irrelevant to their interest. lastly, we would like the logo to emphasize both "lots" and "models", not just models itself. Part of the concept of our branding is that we have a lot of product. We have over 20,000 SKU right now, and this number is growing by thousands each month. Lots is really an understatement. to find out more about our industry and products please visit: www.lots-of-models.com our webstore www.am-works.com our brand of model accessories Idealy, our logo should be an icon, not just letter/text manipulation. We sell worldwide, and we'd like the logo be universally recognizable and not barriered by language. We'd like to see some colors that's not near the red spectrum :) Thanks

Every design category has flexible pricing for all budgets. Logo design starts at $299.