We would like to refresh our logo. The original logo was updated around 2 years ago, but we feel we (you) can do better. We want the new logo to be used for the next 30+ years. Copy of current (2yr old) logo attached.
The Logo needs to contain the name Kanga Farm Equipment.
Brand attributes we inspire to maintain are – reliable, quality, trustworthy, innovative/modern, professional and strong with longevity.
The Logo needs a vertical version (flying banners), a square version (advertising) and a horizontal version for websites, brochures, etc.
The horizontal version of the Logo needs to be able to be printed in both color and black & white.
The logo needs to be clear and strong and visible from a distance.
The machinery we manufacture and sell is all painted Massey Ferguson Red (RAL3000 - 7365). If using a red in the design please make sure it is the same red.
The be advised that the logo will also be used as a decal and any design must ensure the logo stands out on the implement which may be difficult with red decals on red implements.
The logo will also be used in price lists, brochures, advertising, website, promotional material, etc.
Be creative and think laterally. There is no reason why the winning design should have the obvious "kangaroo" in it.