Long-term minded investment advisor needs a sophisticated yet approachable logo to add credibility

Accounting & Financial

Aldabra Capital is a financial investment advisor focused on investing money on behalf of clients -primarily in US stocks/equity. We make concentrated investments in companies that are expected to grow their earnings and value significantly over the very long term. We look for companies that have exceptional economics, significant growth opportunities and are led by managers that have a long term bias and an ownership mentality. The name Aldabra is based on the Aldabra giant tortoises that reside primarily in the islands of the Aldabra Atoll in the Seychelles. Aldabra giant tortoises are among the longest living animals in the world - they can live up to 200+ years and are one of the largest tortoises in the world. Two primary reasons for the name Aldabra: 1) Really gets you to think about the long term and make long-term minded decisions when you think about animals that can live up to 200 years. If you only buy investments that you intend to hold a lifetime, you will think very differently about what you buy. By calling it “Aldabra”, it’s a constant reminder that we are focused on the very long term. 2) Aldabra tortoises are characteristically slow and cautious -similar to the way we make investment decisions. Our target audience/client is someone looking to invest and grow their money for the long term. It's critical that we convey credible and trustworthiness to these potential clients.

We have no existing brand colors, fonts or visual elements, so we have a blank slate to work from. I have been using the color cyan (HEX 45818E) in presentations and other places but I am definitely open to other colors/options. I associate the cyan color with the ocean water near the islands where these great Aldabra tortoises reside.

Every design category has flexible pricing for all budgets. Logo design starts at $299.