Tell us a bit about who you are and the people you reach
PGI is the student-run academic journal based at the Center for Global Affairs at the New York University. Our target audience is students and members of the academia with an interest in Global Affairs in general or one of our research concentrations, namely - Environment/Energy Policy, Human Rights and International Law, International Development and Humanitarian Assistance, International Relations, Peacebuilding, Private Sector and Transnational Security.
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To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We need two versions of the logotype - one with full name of the
journal and another with the abbreviation - PGI. Both will be used
interchangeably, depending on the media format. We are developing a
new website for the journal, but the old one and the archive both are
available here for your reference - http://www.perspectivesonglobalissues.com
One of the ideas we had was to use the silhouette of the Woolworth
Building in NYC where we are based
(http://en.wikipedia.org/wiki/Woolworth_Building). Many photos of the
building can be easily found online, but please mind that because of
the format of our journal, we need a horizontally-aligned/shaped logo
and not a vertically-aligned/shaped one. Also, even though we are
of the NYU student body, we cannot have any of their memorabilia (the
torch, etc.) in our logotype, because we are not an official
publication of the University.
Possible sources of inspiration - Foreign Affairs magazine; http://jia.sipa.columbia.edu - similar journal at Columbia;
International Affairs and the World Today (Chatham House
ADD: We will also need all the information about the font that is
going be used
in the logotype (in case it is not a custom made font) to avoid
legal problems during the trademark registration process.