1. Cartridges and toners are relatively expensive, so it is hard for consumers to purchase new brands they don’t trust yet. Therefore, Ziegler must inspire and convey reliability and high quality.
2. Ziegler Brand´s prestige is the main value we want to build.
3. The consumers of Ziegler brand will be from both office/business and personal/home.
4. When consumers buy a generic/compatible cartridge or toner, they look for: print quality, yield and reliability.
5. Products will be exhibited in big and small retailers, brochures
and websites; therefore the logo should be memorable.
6. Competitors: Anycolor, Borlee, PTC (generic/compatible).
7. Product and Company attributes: high quality printing, reliability,
warranty, high yield and innovation.
8. Brand Personality: colorful, high-yield, sophisticated and exciting.
9. The Logo will be mainly displayed on product packaging (see attachment). For this reason, we would appreciate that designers –if possible- present their entries simulating a consumable package to help us visualize better the suitability of the logo.