I really liked that simanjutak stepped outside the box which many others got stuck in. It was easy to get my ideas into the design as well. I did not only get a logo, I got something on which I can build a brand.
How jmequipment started their logo design journey
Who are you known as?
J.M. Equipment Company, Inc.
Tell us a bit about who you are and the people you reach
J.M. Equipment is an agricultural and material handling company that has been in the business for over 80 years. Being in the business for that long, you can imagine that our logo is a bit dated and does not fit the professional mold of a $100m+ generating corporation. Our audience has always been older farmers and industrial workers, but in the internet age, the younger people are taking over the family businesses and we need an image to reflect our new, younger audience.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
clean. Can fit in any design
Straight line and simple
Modern and sleek. Also straight line and can fit around any design
We need straight line; we need a BRAND; we have no insignia. I want people to look at our logo, color, or insignia and know who we are. We do not want cheesy like "a farm" or "old tractor" but something industrial looking yet simple. Something that can stand alone or have the full company name attached. We want that insignia to be on shirts, hats, etc without the company name and people know what it is.
I have the current logo attached. Our company colors include "Allis Chalmers orange (#e18021).
The other is a logo that i've been testing with, but it's too "industrial" and convoluted. We need simple and sophisticated. We need STRONG, yet subtle. We need something that does not say "farming" but can be used to fit a wide array of products and machines that we sell.