Logo for world's leaders in digital cancer diagnostics

Guardant Health

Guardant Health is the world's leaders in liquid biopsy, blood tests that are used to understand cancer. Our audience is doctors / oncologists, cancer patients, and their loved ones. Our mission is: Guardant Health strives to conquer cancer with breakthrough blood-based assays, vast data sets, and advanced analytics. Social impact drives everything we do, and we believe all patients deserve the best possible care. We are addressing difficult challenges using both molecular and digital tools, providing valuable and novel insights into the underpinnings of cancer across the care continuum. From therapy selection, to drug development, to early detection, Guardant Health is driving critical improvements in patient outcomes.

Our brand essence is "conquering cancer through data". We like the idea of a logo with a blood drop (because our technology is minimally invasive and just requires a blood draw), but one that looks "digital" -- either pixelated, or with 1s and 0s, or dots, etc. We have some treatments we've worked on, see attached file for some directions we went. Options A, E, and B are closest to what we're looking for, but we're not thrilled with any just yet. Less worried about type treatment than getting the logo itself just right. We generally like the idea of a drop with a circle around it (denotes "guarding"), but we're open to different ideas.